Vol. 2 No. 2 (2024): November 2024

Abstracts

• Editorial for Volume 2, Issue 2

  Amanda Mason, Victoria Jackson

• Flexing the Market: an exploration of the impact of gym influencers upon consumer behaviours within the UK’s health and fitness industry.

  Jami Chowdhury; Naser Valaei (Supervisor)

• Investigating Employee Preferences for Working from Home A quantitative study of Indian wedding event management companies

  Nikita Shrimali; Bukola Fatokun (Supervisor)

• Remote Working and Employee Productivity an investigation of the banking industry in Bangladesh

  Arafatur Rahman; Naser Valaei (Supervisor)

• Exploring the Role of AI in Higher Education A qualitative study on the impact of AI tools in overcoming academic barriers for international students at Liverpool universities

  Negar Javanbakht; Chin Ong (Supervisor)

• Investigating Corporate Social Responsibility in the UK Retail Sector A Study on International Students' Perceptions and buying behaviour at Liverpool John Moores University

  Sami Larbi-Cherif; Ioanna Yfantidou (Supervisor)

• Exploring Gender Stereotypes and Perceptions of Knowledge Hiding the influence of social role theory on female employees within one university

  Fares Abidin; Victoria Jackson (Supervisor)

• Exploring the Internationalization Barriers and Opportunities for Iranian Fintech Companies a qualitative study of strategic challenges and solutions in Iran’s fintech sector

  Mahdi Amaniazar; Emanuela Girei (Supervisor)

• Challenges of International Students in Navigating Digital Platforms and Online Learning at LJMU

  Sonia Abbaci; Emanuela Girei (Supervisor)

• Exploring Project Management Maturity Levels in Developing Countries a case study of Morocco

  Zineb Britel; Alison Lawman (Supervisor)

• Consumer Perspectives of Foreign Direct Investment (FDI) in the Nigerian Technology Sector a case study of MTN Telecommunication Group

  Blessing Ogochukwu Ani; Mathew Analogbei (Supervisor)

• From Pitches to Posts: investigating the impact of social media marketing on brand loyalty and community culture in grassroots sports

  James Barden; Christina J Phillips (Supervisor)

• Examining the Effects of Ethical Marketing on the Brand Loyalty and Purchasing Behaviour of International Students a case study of Liverpool John Moores University

  Austin Igbokwe; Katherine Geer (Supervisor)