Editorial for Volume 2, Issue 2

Abstract

It is with great enthusiasm that we present Volume 2, Issue 2 of the Journal of Postgraduate Management Research, showcasing the latest research conducted by Master’s students across diverse themes and sectors. This collection of student abstracts represents the remarkable academic rigour, innovative thinking, and global perspective our students bring to their fields of study. As the journal grows with each edition, so does the scope and depth of topics explored by our postgraduate scholars.

In this volume, we see a rich selection of contemporary themes addressing organisations, employees, and customers across a range of industries. Notably, many of our contributors have taken a particular interest in the profound changes in workplace practices brought about by the global shift to remote work. The articles examining working-from-home models highlight the adaptive strategies organisations are employing and how employees are managing productivity, engagement, and well-being in these new settings. Such research is not only timely but vital, as organisations around the world continue to recalibrate in response to evolving workplace norms.

Several articles also delve into brand communication and customer loyalty, emphasising the need for organisations to connect authentically with consumers in an increasingly digital and competitive market. Through innovative methodologies and data-driven insights, these studies underscore how effective brand engagement and loyalty-building strategies are pivotal in maintaining competitive advantage.

Adding to the rich fabric of this volume, several papers provide insightful international perspectives, examining themes like internationalisation strategies and the role of foreign direct investment (FDI). These articles offer valuable analysis on how companies navigate the complex dynamics of entering and sustaining presence in foreign markets. In an increasingly interconnected world, these studies emphasise the significance of adaptive, global strategies that account for cultural, economic, and regulatory nuances in international expansion.

A prominent theme that runs through many articles in this volume is digital transformation. This reflects the reality of a business landscape that is rapidly embracing digital innovation as a core strategy. Articles examining the roles of artificial intelligence, digital platforms, and the FinTech industry provide cutting-edge insights into how digital technologies are reshaping business models, customer experiences, and operational efficiencies. These papers highlight both the opportunities and challenges of digital transformation.

Collectively, the research featured in this volume offers valuable contributions to contemporary management literature. Each abstracts reflects research projects that not only address pressing questions in management and business, but also exemplifies the potential of research to inform and drive positive change in practice.

We extend our heartfelt congratulations to the authors for their dedication and scholarly achievements and express our gratitude to the supervisors supporting students on the research journeys. We hope that readers find the insights within these pages both intellectually stimulating and practically relevant, inspiring further inquiry and innovation in the field of management.