Consumer Perspectives of Foreign Direct Investment (FDI) in the Nigerian Technology Sector

a case study of MTN Telecommunication Group

Abstract

This study looks at consumer perceptions of foreign direct investment (FDI) in Nigeria's telecom sector, with a focus on MTN Telecommunication Group. This study area is important because it has been recognized that FDI serves as a catalyst for economic growth, particularly in developing economies, as it necessitates substantial capital investment and rapid innovation leading to economic expansion boost, improved service quality, and advanced technology. The main objective of the study is to evaluate the impact of MTN’s FDI on consumer access to telecommunication services, identify the key factors influencing consumer satisfaction with MTN's services, and analyse the overall contribution of MTN's FDI in the technology sector's development from the consumers’ viewpoint.  Data was gathered via a validated survey with 116 participants who are MTN’s customers from various demographic backgrounds. The results show positive customer perception of MTN’s network quality and service provisions. MTN’s FDI input has provided easy access to innovation and an economic boost to the Nigerian telecommunications sector.  The results show that those respondents with a higher educational level have a better understanding of the effects of MTN’s FDI contributions. These results imply that customers of MTN believe FDI within this sector helps improve access economic outcomes, and customer satisfaction.