Investigating Employee Preferences for Working from Home

A quantitative study of Indian wedding event management companies

Abstract

In recent years, the shift to remote work has gained significant attention for its impact on employee wellbeing and productivity. Indian wedding event management companies have adopted working from home (WFH) policies, but the effectiveness and alignment with employee preferences remain unclear. This study examines the influence of WFH on employee satisfaction and loyalty within India's wedding event management sector, focusing on employees' perspectives. An online survey was completed by 100 respondents, and data was analysed using statistical software. Separate regression analysis and analysis of variance revealed positive and significant correlations between WFH initiatives (work-life balance, reduced commuting time, and increased productivity) and employee satisfaction. Notably, work-life balance emerged as the most significant factor, indicating a strong association between flexible work arrangements and employee loyalty. Specifically, for every 10% increase in work-life balance satisfaction, employee loyalty is projected to rise by 12.5%, highlighting the paramount importance of flexibility in fostering employee loyalty. The findings provide valuable insights for event management companies seeking to implement effective WFH policies.