An LJMU alumni family – from IMM to the Bicentenary


  • Gareth Dixon Managing Director, Rainmaker Consulting



London-based entrepreneur and BA Business Studies (1994) graduate, Gareth Dixon, was President of the Liverpool Students’ Union in 1992-1993, just as Liverpool Polytechnic became John Moores University. His daughter, Kezia, recently became the third generation of the Dixons to graduate from LJMU as his mother, Annice Dixon, is an alum of IM Marsh. At the centre of this LJMU alumni family, Gareth will reflect on his own time as a student, contrasting this with his daughter’s experience of student life at LJMU and sharing the reasons for his continuing, active relationship with his university. Gareth will speak about his life-changing experience at Liverpool Polytechnic/LJMU and the ongoing impact this still has. From his first day in 1990 to his final day in 1994, Gareth never regretted the decision to study at Liverpool Polytechnic/JMU and will share highlights of his time with us, against the backdrop of a changing city; from meeting new friends to helping to set-up the first women’s football team and his struggles to find a work placement during his degree, which resulted in his Presidency of the Liverpool Students’ Union.

Gareth is an owner and co-founder of Rainmaker and the business information company Pearlfinders. As the managing director of Rainmaker Consulting, he leads 30 staff organised around detecting and progressing new business opportunities for clients operating in the creative, marketing, sports and professional services sectors. Always keen to 'pay it forward' to our students and graduates, through his businesses he has offered placements and internships for LJMU graduates to build their professional work experience.

An LJMU alumni family – from IMM to the Bicentenary Powerpoint. Only LJMU staff and students have access to this resource.