The students of today who inspire the students of tomorrow

Authors

  • Sarah Andrews Liverpool John Moores University, Student Recruitment Marketing and Admissions
  • Peter Dolan Liverpool John Moores University, Student Recruitment Marketing and Admissions
  • Mariama Balde Djaura Liverpool John Moores University, Student Recruitment Marketing and Admissions

DOI:

https://doi.org/10.24377/studentexp1436

Abstract

Student Recruitment Marketing and Admissions is responsible for the development and implementation of an institutional plan across the prospective student journey to support the achievement of annual recruitment targets. Current students are crucial in this journey, guiding prospective students and inspiring them to study at LJMU. Students play a vital role in school visits, subject taster sessions, summer schools, UCAS fairs, open days, campus tours, enquiry/community digital platforms, applicant call back campaigns, applicant days and Clearing.

Consistent with the Education and Student Experience value, the work current students undertake augments their student experience and provides them with an unparalleled opportunity to develop transferable skills beyond the curriculum that enhances graduate employment prospects. Furthermore, providing transformational opportunities for communities, the Place and Partnership value is at the heart of our outreach programmes. Involving students enables them to play a role in enhancing the prospects of communities as well as ensuring participants are given an authentic and informed perspective to enable them to make an informed decision about their future.

Proposed structure:

Overview of the prospective student journey with examples of how students play a role at different touchpoints.

A panel of students will share their experiences, with a guided discussion through three key themes:

1. Their memories of students they met when they attended events as an enquirer/applicant and how this enabled them to make informed decisions
2. Examples of work they have undertaken as a student at LJMU and how it has enhanced both the participant experience and their own student experience
3. Skills they have gained and how they see these skills shaping their future

Examples of staff whose experience in supporting student recruitment activities as a student led them along their career paths, illustrating the graduate employment prospects.

Discussion of best practice sharing with other services that employ student workers.

The students of today who inspire the students of tomorrow, PowerPoint. Only LJMU staff and students have access to this resource.

Published

2023-06-30

Issue

Section

Presentations