Session 48: Showcasing the student experience for subject recruitment marketing

Abstract

Session overview:

This session will explain how the faculty marketing managers from the subject recruitment marketing team are utilising social media to showcase and profile student life and achievements at LJMU. We will take a look at how we have gone about developing the social media profiles of several different subject areas across the University.

Social media marketing has been building pace for many years but now we have the resource within LJMU to use it to its full potential. We are able to  really build a picture of life in the University, draw attention to key events/ information and keep a conversation going with our key stakeholders.

We will delve into the strategy behind this project, detailing how we choose content for our posts. We will touch on what kind of information is relevant and engaging to our students , specifically around the themes below.

• Sustainability
• Employability
• Industry engagement
• Diversity
• Technology

The session will present some examples of our specially curated content. We will explain how it is helping to connect and inform present and prospective students.

Key learning points from this session:

Encourage staff to approach us with ideas for content - inspire staff to think outside the box with communication methods. One form of is not always appropriate for every audience. Our key stakeholders are our students and we need to engage with them on their terms to build meaningful relationships.

Showcasing the student experience for subject recruitment marketing PowerPoint. Only LJMU staff and students have access to this resource.