Communicating with students: what works, what doesn’t and how to get your message across

  • Tris Brown Liverpool John Moores University, Corporate Communications & Stakeholder Relations
  • Rose Dooley Liverpool John Moores University, Corporate Communications & Stakeholder Relations
  • Colette Kellgren-Parker Liverpool John Moores University, Corporate Communications & Stakeholder Relations

Abstract

Across the university, communicating with students is key.

 

However, disseminating important messages, getting students to engage with course information, events, or feedback surveys can often be difficult. Messages often get lost or confused, and students have fed back that they struggle with the sheer volume of emails and ‘important’ messages coming their way.

 

This workshop, delivered by Corporate Communications, will explore the best ways of communicating with students, when to do it, when not to do it, and how to make best use of the platforms available from central comms.  It will cover social media, Canvas announcements, emails and digital signage.

 

The workshop will also consider how individuals and teams can best utilise student-friendly language to increase engagement using some key case studies of what has worked well over the past 12 months.

 

At the end of the workshop, delegates should have insight in to how they can improve communication with students, as well as a few practical tips and techniques on how to manage different approaches, dependent on the channel.

 

Any potential delegates who currently run LJMU-related social media channels, or communicate with students regularly will find this session particularly useful. Please note this session will not explicitly address one-to-one communication, although many of the principles may still apply.

Published
2022-11-14