Vol. 3 No. 1 (2025)

Abstracts

• Investigating the Factors of Students’ Purchasing Intention Towards Refurbished Technology Compared to New Technology

  Campbell Arnall; Oliver Kayas (Supervisor)

• Internationalisation of Small and Medium Enterprises (SMEs) in Kano, Nigeria a focus on export in the foam industry

  Muslimu Khamis; Mathew Analogbei (Supervisor)

• Navigating the New Frontier the impact of generative AI on LJMU postgraduate business students’ research competencies

  Muhammad Asad Nawaz; Chin Eang Ong (Supervisor)

• Evaluating the Impact of AI-Driven Personalisation on Consumer Behaviour in E-Commerce an analysis of user experience and data privacy concerns

  Taskia Islam; Michael Aiello (Supervisor)

• Integration of Artificial Intelligence into Customer Relationship Management Systems an analysis of customer retention impacts for Indian small-scale startups

  Ameer Suhail; Bukola Fatokun (Supervisor)