The Impact of HRM Practices on Normative Commitment
A case study of employees at the Union Bank in Nigeria.
Abstract
Although the banking sector contributes approximately 23% of Nigeria’s GDP and provides essential financial services, it is currently experiencing a series of crises. To understand how the sector can enhance its stability, productivity, and competitive advantage, this study examines the impact training and development, compensation, and performance appraisal have on employees’ normative commitment at the Union Bank in Nigeria. Through a quantitative approach, data were collected through questionnaires from 80 employees in the bank’s western and southern branches. The findings reveal that training and development programs, compensation strategies, and performance appraisal systems significantly and positively impact employees’ normative commitment. The results show that female employees exhibit higher normative commitment than their male counterparts, while age appears to have no significant effect. Consequently, these insights suggest that Union Bank should continue to refine its HRM strategies to boost commitment levels across all demographics, specifically addressing gender disparities to ensure equitable enhancement of commitment.
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