An investigation into the User Experience Dimensions Contributing to User Satisfaction in Mobile Language Learning Applications
A Duolingo case study
With the rapid development of mobile language learning applications over recent years, user satisfaction has become increasingly important in ensuring competitive advantage in the industry. User experience (UX) has previously been identified as a key factor in eliciting satisfaction in different mobile application domains. The present study extracts three elements of user experience: usability, usefulness and affection, from online review comments for the mobile language learning application Duolingo. The natural language processing technique, bag-of-words, was used to analyse the UX elements. A multiple linear analysis showed that all three elements significantly affect user satisfaction, with affection having the most notable impact. The findings outline the importance of user experience in determining user satisfaction in mobile language learning applications. Based on several findings, theoretical and practical implications are considered. Finally, limitations and potential future research are discussed.
Copyright (c) 2023 Sophie Holmes; Christina Phillips (Supervisor)
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