Positive responses enhance online purchase intention: illuminating the explanatory power of customers’ emotions in e-commerce (EC) adoption

  • Bukola O Fatokun
  • Scott Foster
  • Phil Kelly
  • Muhammad Nawaz
DOI: https://doi.org/10.24377/BLRD.852

Abstract

Extended abstract submitted for the Faculty of Business and Law Research Day 2022.

Published
2022-11-16
Issue
2022: Faculty of Business and Law Research Day 8th December
Section
Extended Abstracts

Copyright (c) 2022 Bukola O Fatokun, Scott Foster, Phil Kelly, Muhammad Nawaz

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