A consumer driven approach to brand personality development in higher education

Authors

  • Katherine Geer Faculty of Business and Law, Liverpool John Moores University

DOI:

https://doi.org/10.24377/BLRD.593

Abstract

Extended abstract from Faculty of Business and Law Research Day 2021

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Published

2021-11-22

Issue

2021: Faculty of Business and Law Research Day 7th December

Section

Extended Abstracts

License

Authors retain copyright and grant the publication right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this publication.