Assessing public attitude and opinions towards implementing UK smoke free generation policy: A quantitative survey

Abstract

Background: In 2023, the UK government proposed the implementation of a smoke-free generation policy aimed at eradicating smoking by 2030. The policy's method involves progressively increasing the legal age for purchasing cigarettes each year, starting with individuals born in 2009. Understanding public attitudes and opinions toward this policy is crucial for its successful adoption and long-term effectiveness. This study aims to delve deeper into the smoke-free generation policy to fully understand its focus and significance in public health. Additionally, it examines the policy's potential impact on public health, public perception, compliance, and the socioeconomic implications associated with its implementation. 

Methods: A descriptive cross-sectional study was conducted among a representative sample of the UK adult population, primarily students, at a specific point in time. Participants were surveyed about their knowledge and understanding of the smoke-free generation policy, as well as the health-related implications of smoking. Data were analysed using quantitative statistics and logistic regression to identify factors associated with support for the policy. 

Results: The findings revealed strong public support for the smoke-free generation policy, particularly among non-smokers and younger individuals. However, significant opposition remains among current smokers and those concerned about individual liberties, highlighting the need for targeted communication strategies. 

Conclusion: The study suggests substantial public support for the policy, yet it also identifies areas of opposition that need to be addressed to ensure successful implementation. These insights underscore the importance of targeted public education and engagement strategies to build broader consensus for the policy. Further research is recommended to explore the potential long-term effects of the policy on smoking prevalence and public health outcomes in the UK.