Positive responses enhance online purchase intention: illuminating the explanatory power of customers’ emotions in e-commerce (EC) adoption

Authors

  • Bukola O Fatokun
  • Scott Foster
  • Phil Kelly
  • Muhammad Nawaz

DOI:

https://doi.org/10.24377/BLRD.852

Abstract

Extended abstract submitted for the Faculty of Business and Law Research Day 2022.

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Published

2022-11-16

Issue

2022: Faculty of Business and Law Research Day 8th December

Section

Extended Abstracts

License

Authors retain copyright and grant the publication right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this publication.