Engaging with enterprise education: reflections on the Liverpool John Moores University experience

Amy Gerrard


Enterprise education is moving higher up the agenda for educators.  However many practitioners still find themselves on the outside looking in as many often perceive barriers that defeat their best intentions.  There are now tools to combat these barriers, including UK and European guidelines, frameworks and sources of support that can help an educator embed enterprise successfully.  This Viewpoint was prompted, in part, to sector conversations on students’ perceptions on value for money, and new QAA guidelines on enterprise and entrepreneurship education.  The paper draws on the experience of the Centre for Entrepreneurship, which has been supporting staff and programmes at LJMU to prepare students to meet today’s challenges in the workplace.


enterprise education; entrepreneurship; employability; student experience; curriculum development

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